Starting Point

When Open Air Build came to us, the situation was bare-bones:

* Less than $1,000 in the account


* No jobs booked in


* No branding, no digital presence, no strategy


They needed traction fast — not theory, not fluff.

Step 1: Build the Front End

We set the foundation before spending a cent on ads:

* Built a Facebook page


* Built an Instagram page


* Built a functioning website


* Created a Google Business Profile


* Set up a custom business email


At this point, the business finally existed online and looked legitimate enough to advertise.

Step 2: Launch a Simple, Low-Budget Ad Strategy

We knew the budget was tight, so we went lean.

Meta Ads:

* Ad #1: 5-day spend @ $10/day


* Ad #2: Different style, same budget


After 1 week, here’s what happened:

* 4 leads worth ~$20,000


* Identified which ad was winning and cut the loser


* Continued running the strong performer


* On top of that, one piece of free Facebook marketing brought in a $22,000 lead


Week 1 totals :

* Ad spend: $150


* Total leads generated: $62,500


* Jobs converted: $42,500


That’s the kind of return most agencies talk about but never deliver.

Step 3: Scale Smart — Not Reckless

With money finally coming in, we pushed to expand:

Google Ads Setup:

* Setup cost: $200


* Ad spend: $600


* Result: Strong early signs, but the client wanted a short-term break, so we paused.


No drama. We adjusted and kept momentum rolling on the platforms that were already working.

Step 4: Level Up the Brand (Content Shoot + New Ads)

To raise job value and appeal, we booked a full content shoot through Wind Blows East.
We used the new assets to:

* Upgrade the website visuals


* Improve social media presence


* Create new, higher-quality ads


* Position Open Air Build as a premium outdoor builder


Goal: Get to 3 weeks of work booked in consistently.

Week-by-Week Growth

Week 2:

* 20+ new leads


* Landed 2 more jobs valued at $22,000


* Client hired a labourer to handle the workload


* Booked out 3–4 weeks


Week 3:

* Ran upgraded ads with new content


* 9-day spend @ $10/day


* Landed 3 more jobs valued at $20,000


Week 4:

* Booked out 4 weeks ahead


* Clear understanding of what works on a minimum budget


* Business now shifting from “tradie scramble” to a proper operation


Five Months Later

This is where the long-term impact shows:

* Business booked out 6 weeks ahead


* Team grown to 3 staff members


* Ads are only turned on when the pipeline needs topping up


* Regular content shoots locked in


* Consistent, polished social media management


* Free media used effectively for extra reach


* A full-scale marketing push planned for the next 6 months


From under $1,000 in the bank to a stable, premium outdoor build brand — in half a year.

The Outcome

Wind Blows East didn’t just run ads.
 We built:

* The brand


* The presence


* The leads


* The systems


* The consistency


* The confidence


* And the path to scale


Open Air Build went from week-to-week surviving to a proper, in-demand business handling $20k–$70k projects regularly.